Quality web traffic is the most difficult aspect of online marketing because traffic is essential to making sales. If there aren’t any sales, there’s no flow of money and no profit. Most small enterprises look for as much free traffic for their website as they can find, but for big companies and marketers, it’s easier to simply buy traffic through Google AdWords.
Paying for advertising online has one obvious benefit: it can be increased! After you find your keywords, all you need to do is increase your traffic with the push of a button. SEO can take quite a while to provide new traffic, whereas Google AdWords is immediate, leading to immediate profits.
Google AdWords and other forms of paid advertising are considered to be the quickest method for getting targeted traffic to your website. However, if your website isn’t designed well, you could lose out on sales and thus, lose money in the process.
An instant flow of targeted traffic is yours with paid traffic, offering results in the hundreds of thousands of visitors provided the keywords and marketing plan are managed properly. You determine whether the traffic flows or not, much like turning a switch.
Paying for traffic is very popular. When a marketer claims big monthly profits (like cash flow totaling hundreds of thousands of dollars a month), you can bet he or she is buying traffic from one source or another.
An effective marketing campaign is one which will turn visitors into customers and knowing how to do this from the beginning will add to your success. If your website lacks a good sales page, you will lose the opportunity to turn visitors into customers and your AdWords campaign will do nothing but suck money out of your wallet.
It is vital that your website is on target with every detail if you are buying traffic. If visitors find a poorly focused landing page, you will have wasted your money.
After working over your website with a fine toothed comb, you are now set to begin utilizing pay-per-click. How will you know a healthy profit when you see it?
If you invest $20 in clicks and you return $24 in revenue, is that good? Fantastic! Your return comes to 20%!
Before you balk at the idea of making “just” four dollars, take a moment to think about these numbers: you pay $1,000 for advertising and return $1,200! Let’s say you spent $10,000 for your pay-per-click campaign and returned $12,000. At these levels, 20% starts to look really good. An AdWords campaign returning even just 10% is still incredibly successful.
Some pay-per-click marketers spend more than $10,000 a day and return a very strong profit. Most of these folks just direct-link to the product, so they avoid the hassles of shipping products and interacting with customers.
Make sure you learn all about pay-per-click in advance, either from a professional or by reading books on the subject. Most marketers will work for free traffic first and then move into the world of paid traffic. But then again, if you think you’re smart enough, maybe you should jump into AdWords right away.
Paid advertising can offer millions of dollars in revenue. Every day, people everywhere are making more money than they ever thought possible by using AdWords.